La divulgazione dell'arte contemporanea nelle riviste popolari illustrate di Rizzoli (1931-1934)

The panorama of artistic circulation in Italy, at the end of the second decade of 1900, had changed compared with the period after the first world war, and found new spaces both in the magazines dedicated to contemporary visual arts and in popular illustrated magazines: "Il Secolo XX" and "Il Secolo Illustrato", which were part of the group of magazines owned by Rizzoli as from 1927. These showed strategies different from those of other illustrated periodicals. "Il Secolo Illustrato", a weekly Journal, aimed at giving news with the exclusive use of photography, while the "Il Secolo XX", first every 2 weeks and then weekly, was aimed at a more cultural level, using not only photographs, but also illustrations, drawings and artistic covers. Referring to the form of magazine publishing over the years, we can see several variations of graphic layout in the direction of a more modern visual; often in line with the new selection of magazines such as "Vu" by Lucien Vogel. This article examines the role that the French models had on the two Italian magazines; the birth of a new kind of art critic and considers the particular stamp "popular" figure that the periodical Rizzoli gave of contemporary art.