Trust and transparency in AI: industry voices on data, ethics, and compliance

The EU Artificial Intelligence (AI) Act directs businesses to assess their AI systems to ensure that they are developed in a way that is human-centred and trustworthy. The rapid adoption of AI in the industry has outpaced ethical evaluation frameworks, leading to significant challenges in accountability, governance, data quality, human oversight, technological robustness, and environmental and societal impacts. Through structured interviews with 15 industry professionals, paired with a literature review conducted on each of the key interview findings, this paper investigates practical approaches and challenges in the development and assessment of Trustworthy AI (TAI). The findings from participants in our study, and the subsequent literature reviews, reveal complications in risk management, compliance and accountability, which are exacerbated by a lack of transparency, unclear regulatory requirements and a rushed implementation of AI. Participants reported concerns that technological robustness and safety could be compromised by model inaccuracies, security vulnerabilities, and an overreliance on AI without proper safeguards in place. Additionally, the negative environmental and societal impacts of AI, including high energy consumption, political radicalisation, loss of culture, and reinforcement of social inequalities, are areas of concern. There is a pressing need not just for risk mitigation and TAI evaluation within AI systems but for a wider approach to developing an AI landscape that aligns with the social and cultural values of the countries adopting those technologies.