The Metaverse for Enterprises

The metaverse is expected to change business models and shape consumer behaviors in the coming years. Although research in the field remains in its infancy, the metaverse ecosystem can be defined as a convergence of emerging technologies leading to a shared virtual three-dimensional (3D) world that facilitates interactive, immersive, and collaborative experiences. Most large companies have begun investing in technologies enabling the metaverse. Because of its complexity, no clear consensus has been established on how the metaverse should evolve. Despite this uncertainty, enterprises are expected to take actions to prepare for, and benefit from, technological changes that can improve their competitiveness and sustainability. By reflecting on key topics of metaverse, this study identifies the potential applications and fundamental challenges to be faced in the next years to enable enterprises to keep pace with the latest developments and future trends in the metaverse.