On-line social communities are frequently depicted as venues for users’ active participation in various forms of co-production whereas online collaboration seems animated by a sense of fun and the promise of new interactive experiences. This paper aims to reflect on a specific managerial tool, able to engage users in crowdsourcing processes. In particular, we argue that crowdsourcing processes are often grounded in a deep sense of fun among participants and we will explore the role covered by play & fun components, once these are deliberately used as managerial tools to incentive users’ participation.
Play & fun politics: useful tools for engaging social community users? / M. Toraldo, G. Mangia, M. Cicellin, S. Consiglio (EURAM CONFERENCE). - In: WAVES AND WINDS OF STRATEGIC LEADERSHIP FOR SUSTAINABLE COMPETITIVENESS: Proceedings del 14th Annual Conference of the European Academy of Management EURAM, Valencia, 4-7 June 2014[s.l] : European Academy of Management EURAM, 2014 Jun 04. - ISBN 978-84-697-0377-9. (( 14th Annual Conference of the European Academy of Management Valencia 2014.
Play & fun politics: useful tools for engaging social community users?
M. ToraldoPrimo
;
2014
Abstract
On-line social communities are frequently depicted as venues for users’ active participation in various forms of co-production whereas online collaboration seems animated by a sense of fun and the promise of new interactive experiences. This paper aims to reflect on a specific managerial tool, able to engage users in crowdsourcing processes. In particular, we argue that crowdsourcing processes are often grounded in a deep sense of fun among participants and we will explore the role covered by play & fun components, once these are deliberately used as managerial tools to incentive users’ participation.
Pubblicazioni consigliate
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
