Configurations sémiolinguistiques des discours mémétiques sur Twitter/X : traits pragma-énonciatifs et relations intersémiotiques

This paper examines the technodiscursive construction of tweets that include a memetic content or have a memetic configuration, on the topic of the first Covid-19 lockdown in France. The objective is to analyze the enunciative and pragmatic features of the textual part of these tweets in order to observe their impact on the (re)contextualization of memetic contents or on the structuring of “pseudo-memetic” configurations. Two cases are analyzed: tweets containing memes, and tweets with a text-image relationship similar to that observed in memes. The study of the different semiolinguistic configurations that characterize these plurisemiotic productions reveals some differences in the linguistic structure and in the pragmatic dimension of these two categories of tweets.