Marginal Themes: A Phenomenological Approach to Distraction in Digital Media Users

Among the research that nowadays deals with the impact of digital technologies on attention, little is concerned with problematizing the theoretical premises about the nature of this cognitive faculty. Hence, even highly credited studies on digital distraction draw their conclusions from underexamined models of attention, despite them not being the only ones available. In our article we intend to focus on this problem, starting by discussing two case studies in the field of cognitive psychology and trying to show their theoretical shortcomings when compared with an alternative model of attention. We will thus explore the account that a contemporary phenomenologist, Paul Sven Arvidson, has provided of attention and distraction. Finally, we will try to question the conclusions of the empirical studies by reframing them within Arvidson’s model, suggesting the importance of sharpening the definition of attention and distraction as preliminary work for investigating how the digital relates to them.