Intention toward sustainable entrepreneurship in Vietnam

Purpose This study aims to explore the factors influencing sustainable entrepreneurial intentions in Vietnam. Design/methodology/approach A survey of 330 university students in Vietnam was conducted, and the data were analyzed using multiple regressions. Applying the theory of planned behavior and the entrepreneurial event model as theoretical lens, the findings suggest that attitude toward sustainability and perceived entrepreneurial feasibility influence positively sustainability-oriented entrepreneurial intentions. Findings Contrary to what expected, perceived entrepreneurial desirability has no impact on sustainability-oriented entrepreneurial intentions. In addition, attitude toward sustainability is positively influenced by altruism and intrinsic rewards, whereas perceived entrepreneurial feasibility is positively related to self-efficacy and negatively related to job security. Finally, perceived entrepreneurial desirability is positively influenced by intrinsic rewards. Originality/value The research applies the entrepreneurial intention model to sustainable entrepreneurship in the Vietnamese context, highlighting the need to consider variations in entrepreneurial opportunities in intention models and the potential conflict between different work values.