The economic history of Italian cinema tends to use Hollywood as a touchstone to invesgate the naonal context and to focus on the producon stage and on producers, to the detriment of other subjects, namely distributors, whose acvity is tradionally described as that of intermediaries. In our research, focused on the year 1959/60 and conducted on archival material from the Italian Naonal State Archive and on the trade press, we challenge these historical assumpons and fol- low the money flow that the producon of certain films implied and generated, in order to observe the posioning of the different players of the system: State bureaucracy, producers, distributors. We find that networks of local distributors played a pivotal role in the financing of large parts of Italian film production and hypothesize that the same may apply to a larger extent to the post-war years.
Integrazione verticale al contrario? Il ruolo della distribuzione nel sistema industriale del cinema italiano del dopoguerra / F. Di Chiara, P. Noto. - In: IMAGO. - ISSN 2038-5536. - 11:21(2021), pp. 17-39.
Integrazione verticale al contrario? Il ruolo della distribuzione nel sistema industriale del cinema italiano del dopoguerra
F. Di Chiara;
2021
Abstract
The economic history of Italian cinema tends to use Hollywood as a touchstone to invesgate the naonal context and to focus on the producon stage and on producers, to the detriment of other subjects, namely distributors, whose acvity is tradionally described as that of intermediaries. In our research, focused on the year 1959/60 and conducted on archival material from the Italian Naonal State Archive and on the trade press, we challenge these historical assumpons and fol- low the money flow that the producon of certain films implied and generated, in order to observe the posioning of the different players of the system: State bureaucracy, producers, distributors. We find that networks of local distributors played a pivotal role in the financing of large parts of Italian film production and hypothesize that the same may apply to a larger extent to the post-war years.Pubblicazioni consigliate
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