We review the importance of the revenue management (RM) system in the airline industry, focusing on cost-leader companies. We show that RM of low-cost carriers, which looks simple at a first glance, is indeed quite a sophisticated tool for extracting value from different demand segments, and thus, it is, for all intents and purposes, a capability in the resource-based view.
Is low-cost carriers’ revenue management a firm capability? / M. Alderighi, M. Nicolini, C.A. Piga. - In: JOURNAL OF AIR TRANSPORT MANAGEMENT. - ISSN 0969-6997. - 78:(2019), pp. 15-22. [10.1016/j.jairtraman.2019.04.002]
Is low-cost carriers’ revenue management a firm capability?
M. AlderighiPrimo
;
2019
Abstract
We review the importance of the revenue management (RM) system in the airline industry, focusing on cost-leader companies. We show that RM of low-cost carriers, which looks simple at a first glance, is indeed quite a sophisticated tool for extracting value from different demand segments, and thus, it is, for all intents and purposes, a capability in the resource-based view.
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