This paper takes into account the impact exerted by outdoor film advertising in the creation of a “hypersexual” urban space in Italy in the late 1950s-early 1960s. Through an archival research conducted on sources related to Italian Catholic culture, the paper examines this process of sexual- isation as a struggle between conflicting cultures in order to control and reconfigure social space in the early years of the Italian consumer society.
Il comune senso del pudore. La cartellonistica cinematografica tra anni Cinquanta e Sessanta come agente di ipersessualizzazione dello spazio urbano / F. DI CHIARA (INSIGHTS | PROCEEDINGS). - In: La città globale. La condizione urbana come fenomeno pervasivo = The Global City. The urban condition as a pervasive phenomenon. F: Immagini, forme e narrazioni dalla città globale =Images, forms and narratives from the global city / [a cura di] M. Pretelli, R. Tamborrino, I. Tolic. - [s.l] : AISU, 2020. - ISBN 978-88-31277-01-3. - pp. 801-808
Il comune senso del pudore. La cartellonistica cinematografica tra anni Cinquanta e Sessanta come agente di ipersessualizzazione dello spazio urbano
F. DI CHIARA
2020
Abstract
This paper takes into account the impact exerted by outdoor film advertising in the creation of a “hypersexual” urban space in Italy in the late 1950s-early 1960s. Through an archival research conducted on sources related to Italian Catholic culture, the paper examines this process of sexual- isation as a struggle between conflicting cultures in order to control and reconfigure social space in the early years of the Italian consumer society.
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