Green Light for Business Sustainability: A Bibliometric Analysis on the Integration of Green Technologies within Business Strategy

In an era of urgent climate concerns, this study investigates the critical nexus between green technologies and business strategies. Utilizing a bibliometric analysis on a sample of 824 scholarly articles, this research employs bibliographic coupling, co-citation analysis, and keyword occurrence analysis as methodological tools. The objective is twofold: to map the academic landscape and to discover the practical implications of integrating sustainable technologies into business practices. The data demonstrates that adopting these green technologies is not merely an ethical choice but also a strategic one, offering distinct competitive advantages. This paper aims to contribute significantly to the existing body of academic literature, offering both theoretical and pragmatic insights into the sustainable transformation of business models. It concludes by suggesting directions for future studies, notably in tackling the real-world challenges of management and in shaping valuable policy environments.