Dante, Celestino and the Forgiveness: from the Comedy to a destination branding. – Despite references to Celestino V on the Divine Comedy are not clear, the lives of Dante Alighieri and the Pope are certainly intertwined. Dante’s expectations on a spiritual renewal of the Roman Church, disappointed by Celestino’s resignation, seem to find acknowledgment today in a series of actions devoted to promoting his main bequest, the Forgiveness, a new territorial brand that is also serving the purpose to help the territory of L’Aquila recover from the 2009 earthquake, especially in trying to fostering a tourism development around Celestino’s figure.
Dante, Celestino e la Perdonanza: dalla Commedia al destination branding / G. Baiocchetti. - In: DOCUMENTI GEOGRAFICI. - ISSN 2281-7549. - 2023:1(2023), pp. 211-221. (Intervento presentato al convegno L'Italia nella Divina Commedia tenutosi a Roma nel 2022) [10.19246/DOCUGEO2281-7549/202301_14].
Dante, Celestino e la Perdonanza: dalla Commedia al destination branding
G. Baiocchetti
2023
Abstract
Dante, Celestino and the Forgiveness: from the Comedy to a destination branding. – Despite references to Celestino V on the Divine Comedy are not clear, the lives of Dante Alighieri and the Pope are certainly intertwined. Dante’s expectations on a spiritual renewal of the Roman Church, disappointed by Celestino’s resignation, seem to find acknowledgment today in a series of actions devoted to promoting his main bequest, the Forgiveness, a new territorial brand that is also serving the purpose to help the territory of L’Aquila recover from the 2009 earthquake, especially in trying to fostering a tourism development around Celestino’s figure.File | Dimensione | Formato | |
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