From printed color to image appearance : tool for advertising assessment

We present a methodology to calculate the color appear- ance of advertising billboards set in indoor and outdoor environments, printed on different types of paper support and viewed under different illuminations. The aim is to simulate the visual appearance of an image printed on a specific support, observed in a certain context and illuminated with a specific source of light. Knowing in advance the visual rendering of an image in different conditions can avoid problems related to its visualization. The proposed method applies a sequence of transformations to convert a four channels image (CMYK) into a spectral one, considering the paper support, then it simulates the chosen illumination, and finally computes an estimation of the appearance.