In this chapter print advertising for tobacco-related products is used as a showcase for the study of genre variation and categorization. In particular, the evolution of tobacco manufacturers’ print ads over a period of about eight decades is explored, looking at the various commercial, social and economic factors prompting change, with the aim to identify and describe the main dimensions of discursive variation, correlating them with such factors wherever possible.

Genre variation in tobacco advertising / G.E. Garzone - In: Discourse, communication and the enterprise: genres and trends / [a cura di] G.E. Garzone, M. Gotti. - Bern : Peter Lang, 2011. - ISBN 978-3-0343-0620-1. - pp. 343-370

Genre variation in tobacco advertising

G.E. Garzone
Primo
2011

Abstract

In this chapter print advertising for tobacco-related products is used as a showcase for the study of genre variation and categorization. In particular, the evolution of tobacco manufacturers’ print ads over a period of about eight decades is explored, looking at the various commercial, social and economic factors prompting change, with the aim to identify and describe the main dimensions of discursive variation, correlating them with such factors wherever possible.
tobacco advertising ; genre variation ; multimodal analysis
Settore L-LIN/12 - Lingua e Traduzione - Lingua Inglese
2011
Book Part (author)
File in questo prodotto:
Non ci sono file associati a questo prodotto.
Pubblicazioni consigliate

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2434/159283
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 0
  • ???jsp.display-item.citation.isi??? ND
social impact