Play & fun politics to increase the pervasiveness of social community: the case of Angels 4 Travellers

Virtual interfaces are frequently depicted as venues for users’ active participation in various forms of co-production. An empowered user – whose structuring trait revolves around creative expression, cooperative activity, and a “playful” attitude – has arisen whereas online collaboration is animated by a sense of ‘fun’ and the promise of new interactive experiences on the virtual platforms. Taking our cue from Angels 4 Travellers, a reflection will be carried out on whether social communities harness free time to work and to what extent participants are aware that their free time is somehow being exploited. In a context where companies seem to show an increased willingness to engage talent from beyond the confines of their offices, a reflection will be done on new future forms of participation.