In this chapter print advertising for tobacco-related products is used as a showcase for the study of genre variation and categorization. In particular, the evolution of tobacco manufacturers’ print ads over a period of about eight decades is explored, looking at the various commercial, social and economic factors prompting change, with the aim to identify and describe the main dimensions of discursive variation, correlating them with such factors wherever possible.
Genre variation in tobacco advertising / G.E. Garzone - In: Discourse, communication and the enterprise: genres and trends / [a cura di] G.E. Garzone, M. Gotti. - Bern : Peter Lang, 2011. - ISBN 978-3-0343-0620-1. - pp. 343-370
Genre variation in tobacco advertising
G.E. GarzonePrimo
2011
Abstract
In this chapter print advertising for tobacco-related products is used as a showcase for the study of genre variation and categorization. In particular, the evolution of tobacco manufacturers’ print ads over a period of about eight decades is explored, looking at the various commercial, social and economic factors prompting change, with the aim to identify and describe the main dimensions of discursive variation, correlating them with such factors wherever possible.
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