Certification marks can help consumers in food purchases, and can sustain the typical food products diffusion in the market. This is even more true in disadvantaged areas, where the market of typical food products can strongly support the local agriculture (Mazzocchi and Sali, 2018). European Union introduced the optional "mountain product" quality label with EU regulations 665/2014 and EU 1151/2012 to foster the mountain economic systems sustainable development. Food choices are also guided by ethical, environmental and cultural motivations, functioning as drivers of food purchasing. In qualitative surveys participants often have to indicate their attitudes towards the research issues, by using attitudes scale. Several researches have recently employed these models in assessing food purchasing drivers, for example investigating local products purchase motivations (Demartini et al., 2018), assessing personality traits influence in food purchasing (Bazzani et al., 2018), estimating environmental-friendly motivations in food choices (Haws et al., 2014). This research aims at assessing the cultural determinants of mountain food product label purchasing choices, by using a two-step approach. In the first step a Choice Experiment (CE) model has been used to estimate the consumers’ WTP for a mountain cheese, labelled with “mountain product” logo. Second step employed three attitudinal scales to assess their influence in the consumers’ behavior in choosing mountain labelled products.

The cultural determinants of mountain products purchasing choices: a Partial Least Squares regression approach / C. Mazzocchi, L. Orsi, G. Sali. ((Intervento presentato al convegno Convegno EAAE tenutosi a Matera nel 2019.

The cultural determinants of mountain products purchasing choices: a Partial Least Squares regression approach

C. Mazzocchi;L. Orsi;G. Sali
2019

Abstract

Certification marks can help consumers in food purchases, and can sustain the typical food products diffusion in the market. This is even more true in disadvantaged areas, where the market of typical food products can strongly support the local agriculture (Mazzocchi and Sali, 2018). European Union introduced the optional "mountain product" quality label with EU regulations 665/2014 and EU 1151/2012 to foster the mountain economic systems sustainable development. Food choices are also guided by ethical, environmental and cultural motivations, functioning as drivers of food purchasing. In qualitative surveys participants often have to indicate their attitudes towards the research issues, by using attitudes scale. Several researches have recently employed these models in assessing food purchasing drivers, for example investigating local products purchase motivations (Demartini et al., 2018), assessing personality traits influence in food purchasing (Bazzani et al., 2018), estimating environmental-friendly motivations in food choices (Haws et al., 2014). This research aims at assessing the cultural determinants of mountain food product label purchasing choices, by using a two-step approach. In the first step a Choice Experiment (CE) model has been used to estimate the consumers’ WTP for a mountain cheese, labelled with “mountain product” logo. Second step employed three attitudinal scales to assess their influence in the consumers’ behavior in choosing mountain labelled products.
ott-2019
Settore AGR/01 - Economia ed Estimo Rurale
The cultural determinants of mountain products purchasing choices: a Partial Least Squares regression approach / C. Mazzocchi, L. Orsi, G. Sali. ((Intervento presentato al convegno Convegno EAAE tenutosi a Matera nel 2019.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2434/721940
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