The aim of this study is to examine the use of web resources with a view to tracing the discursive strategies enacted to restore the image of a tourist destination. We focus, in particular, on the case of Monterosso which, along with other parts of Cinque Terre, Italy, was hit by a flood in 2011. The innovative aspect of this paper consists in its twofold approach: a linguistic approach within the framework of Discourse Analysis, and a sentiment analysis approach realized through tools available on the Internet and specific procedures we have developed in the R environment. The findings are interesting and encourage to refine our approach in the future.
A cognitive linguistic and sentiment analysis of blogs : Monterosso 2011 flooding / R. Folgieri, M. Bait, J.P. Medina Carrion (SPRINGER PROCEEDINGS IN BUSINESS AND ECONOMICS). - In: Tourism and culture in the age of innovation / [a cura di] V. Katsoni, A. Stratigea. - Prima edizione. - [s.l] : Springer, 2016. - ISBN 9783319275277. - pp. 499-522 (( Intervento presentato al 2. convegno International Conference IACuDiT tenutosi a Athens nel 2015 [10.1007/978-3-319-27528-4_34].
A cognitive linguistic and sentiment analysis of blogs : Monterosso 2011 flooding
R. Folgieri;M. Bait;
2016
Abstract
The aim of this study is to examine the use of web resources with a view to tracing the discursive strategies enacted to restore the image of a tourist destination. We focus, in particular, on the case of Monterosso which, along with other parts of Cinque Terre, Italy, was hit by a flood in 2011. The innovative aspect of this paper consists in its twofold approach: a linguistic approach within the framework of Discourse Analysis, and a sentiment analysis approach realized through tools available on the Internet and specific procedures we have developed in the R environment. The findings are interesting and encourage to refine our approach in the future.
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